Old Neighborhood Foods

Website to Create Brand Awareness

When working on this project I not only enjoyed playing with the layout and richness of colors and tones, but also was tortured a bit, by having to stare at so much food photography… (I get hungry just thinking about it). Thankfully I’m not a vegetarian, and I did get some food samples. To sum it up, this project made me – and my belly – very happy.

Old Neighborhood Foods, as a company that makes pre-packaged meats has been around for a very long time (sometime around the 1910s). But just recently started to market itself as a brand directed to the consumer. When we were approached for this project, ONF had a basic – static website, strictly directed to the retailer and wanted to not only upgrade to a nicer looking website, but also wanted to present itself to the consumer. In other words, it wasn’t about getting a new dress, it was more about going to the gym and following a strict diet. Maybe some yoga… you know what i mean. ONF had to get sexy, and I think it did.

Join Email List Form Using
We used jQuery to animate the “join email list” form creating a cool sliding panel that saved valuable space.

Nutritional Information Tab
On the product pages, the nutritional information and the allergens was presented on a tabbed layout that loaded content dynamically and shown the nutritional information in the same format that is presented on the real product.