RGBelievable Direct Mailer

I consider myself mainly a web designer, however I have had the opportunity to work on some print projects, and this is the coolest one. The client, Onmicolor Printing, was all about the color, the color!!! Wanting to promote an advanced UV technique that allows us designers to obtain a big portion of those amazing colors that our screens show us, but that never makes it to the press.

I know, it sounds too good to be true, and even when it really depends on the colors your image has, this technique does give a lot of what it promises. As proof: this printed piece. Again you are seeing it on your screen, so kind of hard to tell, but you will have to trust me on this one.

Going back to the client, he was all about color. And I, as creative and graphic artist, was all about the skin tones and getting an image that could tell a story. After several mockups I went for combining the richness of color in bird feathers, their nice shapes and the portrait of a beautiful, but natural woman. The copywriter pulled it all together into a nice story of love with a happy ending: you do get the colors you fell in love with on your screen.

 

Project Info

  • My role on this project was to design the entire piece. I also created the photography collage.
  • Created while working at Communication Arts Group.